Profile
Seasoned professional with a depth of experience in different industries, particularly dealing with shareholder/C-suite decisions regarding Business Development and Strategic Challenges. Solid educational background supported by a successful 20+ year track record with considerable practical knowledge in a range of deals in Brazil and overseas. Fluent in Portuguese, English and Spanish.
Key Skills & Achievements
- More than 100 strategic assignments focused on business improvement, from supplier development to international joint-ventures, most of them acting as shareholder/C-suite delegate;
- Closed more than 20 M&A deals in the last years, representing more than USD 350 million, dealing directly with shareholders or at C-level, most of them involving previous strategic planning;
- Fund raising for new projects, from corporate and project finance to partnership;
- Most deals based on success fees regarding EBITDA improvements, fund raising, M&A and/or debt reduction, leading the whole deal cycle, from origination to closing;
- Companies from start-ups to multi million ones, in different continents
- Sold a local IT/Automation company to Accenture, after a long term support in business strategy, planning and performance enhancement;
- Acted as strategist/negotiator in a 50/50 international shareholder dispute to buy American Venture Capital Fund interest, allowing customer to profit from USD 18 million buy price to USD 250 million in an IPO, in the education sector;
- Led the whole cycle in the process that allowed Tyson to buy a poultry company in Brazil, after previous frustrated negotiations due to business planning;
- Investment analysis and further negotiation with future shareholders, banks and government agency to allow low interest rate loan for a 16 years project finance through a new Argentinean-Brazilian-French joint venture company hired by Arcelor Mittal;
- Led the deployment of a new hospital, considering aspects of real estate, investment vehicle, shareholder’s agreement, equipment-purchase negotiation and further exit for investors, acting as client representative;
- Acted as strategist/advisor to revert an imminent hospital bankruptcy to a successful MBO through a shareholder’s even-balanced company for 150 physicians;
- Worked in the Energy sector, including Oil & Gas (Government tenders, suppliers acquisition), fuel distribution (merger & strategic plan - Ale Combustíveis), Electricity (selling Citeluz to EDF, selling Ecoluz to PE fund, thermoelectric plant investment, mini hydro studies) and renewables (ethanol in special, including electricity generation);
- Established offshore entity (Netherlands), including shareholder’s agreement, for family investment purposes, postponing tax effect for more than 10 years and enabling an easier succession planning;
- Co-ordinated the negotiation between Brazil's major residential real estate developer and the major local one to establish a new joint venture;
- Led strategy for a merger of three local construction companies, allowing the new firm to become a national firm and prepared it for an IPO;
- Acted as strategist/advisor to a medical products start-up company allowing it to move from local to global player;
- Visited China to explore opportunities for new suppliers, allowing Brazilian Retail Chain Store to save more than 50% on its purchase costs;
- Acted as advisor to a joint venture startup between UK/CA shareholders, modelling the future growth, results and exit strategy.
Professional Experience
Founder Institute May /15 – ...
Startups - Lisbon
Mentor
Mentoring startups development.
Brainprint Apr /15 – ...
Life Science - Worldwide
CEO
Development of biomedical applications in areas like healthcare, security and human behavior.
Institute of Biophysics and Biomedical Engineering at University of Lisbon Jan /15 – ...
Education & Research
Researcher
EEG signals research involving neuroscience, machine learning and neuromorphic computing.
YNRo Advisory Services Aug /09 – ...
Advisory Services - Brazil/Europe
Owner
Cross-border M&A and Strategic advisory services involving Brazil/Europe.
Araújo Fontes Consultoria Ltda. Jan /98 – Dec /07
An Investment Boutique - Belo Horizonte - Brazil
Partner in charge of Strategic Advice and Corporate Advisory Services
Mergers and acquisitions, negotiation, project/corporate finance operations, fund raising, offshore entities, financial analysis, tax planning, project management, strategic and business planning, always dealing with C-level or Shareholders. Deals with local and international companies in healthcare, manufacturing, retail, logistics, information technology, services, food, tourism, real estate, etc.
Exponencial Investimentos Ltda. Jul /95 – Dec /97
An Investment Boutique - Belo Horizonte - Brazil
Partner in charge of M&A and Structured Operations
Mergers and acquisitions, corporate finance operations, bank negotiations and financial strategic planning.
Lloyds Bank TSB Plc - Senior Manager - Corporate Finance
Wholesale British Bank
Senior Manager - Sao Paulo - Brazil Mar /94 - Jun /95
National and international corporate finance projects, real estate projects, finance advisory and underwriting.
Manager–Account Officer – Middle Market - B. Horizonte/ Sao Paulo - Brazil Nov /90 - Feb /94
Relationship manager of national and international accounts for middle market companies (revenues between US$ 50 and 300 million), dealing with financial products, corporate finance, credit approval, investments, securities and hedging.
Education
1993 Executive MBA in Finance IBMEC - SP - Brazil
1992 Specialisation in Business Management - FDC - MG - Brazil
1987 - 1990 Business Administration - PUC - MG - Brazil
Professional Development
2008 Competitive Strategy - Insead - France
2008 Cross-Border Mergers and Acquisitions - Instituto de Empresa - Spain
2008 Strategic Finance - IMD - Switzerland
2008 Accelerated Development Programme - London Business School - UK
2002 Negotiation and Game Theory – Harvard Business School - USA
Languages
Fluent in Brazilian Portuguese (mother tongue), English and Spanish. Intermediate level in French.
Brazilian/Portuguese Citizenship
Rogério Normand
